Restoring The Original


The Origins of Kopi Luwak

The Origins of Kopi Luwak - After coffee was introduced to Indonesia, the sweet red fruits became part of the indigenous civet cats diet. Their natural way resulted in a coffee which remained the prize libation of the local farming communities.

This mythical story soon caught the world’s attention. Instantly there was a demand for this coffee which would outstrip the supply.

Kopi Luwak became an industry. It became a business.

Wild Luwak coffee is inherently a challenging task to find. In its wild form, It is not a business. It is not scalable.

To create a scalable business, civet cats have been taken from the wild and caged, to create volume. By doing this, you remove the essence of the coffee. A civet cat must be free. Like humans, the Civet is A highly evolved, instinctive animal, it does not tolerate well the confinements of restriction.

The same situation exists with foie gras and all farmed animals.

We do well to understand the basic principles of our action, as humans are animals. We all are connected.

When we are forcibly removed from our natural habitat,  we set in motion a cascade of events which create complete systematic stress. We enter a primal state of flight. All animals are programmed to do so.

In the flight state for a sustained period of time, it alters the energy of the animal and all that it creates.

Today, the majority of Kopi Luwak for sale is created using this system of animal cruelty.

Ross Kopi is globally recognised for our commitment to wild luwak production and our work to further the communities who are blessed with its presence.

“Ross Kopi has shown that it is possible to achieve the highest standard of coffee Luwak while embracing the ethics and environmental aspects of the industry. More importantly, Ross Kopi brings the hidden treasure of Indonesia’s coffee to the world.”

— Dr Rizal Sukma, Ambassador of the Republic of Indonesia to the United Kingdom and Ireland